JOIN THE DRYLL

About DRYLL

DRYLL is redefining the performance hydration category. Since our launch in October 2025, we have made a flying start in D2C and retail, and are listed at dm, Rewe, and various gym chains and studios. The pace is fast and the structures are growing with it. This is where you come in.

Your Role

As Head of Operations, you are the organizational backbone between our founders and C-level. You ensure that priorities are clear, responsibilities are met, and nothing falls through the cracks between departments.

Your Tasks

• You consolidate C-level priorities, create clarity regarding responsibilities, and actively demand results
• You coordinate across departments and ensure operational hygiene in daily business
• You are responsible for administrative processes and support in the finance area (preparation of accounting, reporting, budget tracking)
• You build structures and processes that scale with our growth

Your Profile

• You are based in Berlin or will relocate here
• Experience in operations, project management, or a comparable interface role, ideally in a fast-growing startup
• Extremely structured, you maintain an overview even with many parallel topics
• You communicate clearly and have the courage to demand things, even at C-level
• Affinity for numbers and finance topics
• Passion for sports and fitness and experience in D2C and/or retail business of a consumer brand

What we offer

• A key role with direct access to the founders
• Clear development path: The role is deliberately designed as a path to the COO position
• A brand with real momentum and a strong team in Berlin

Mission

We generate massive awareness through retail, events, athletes, and brand partnerships. Your task: to translate this reach into a functioning D2C flywheel. Performance marketing, creator layers, CRM, and retention will intertwine and reinforce each other with every iteration under your guidance.

What you will be responsible for

1. Performance Marketing

• Ownership of Meta, Google, and TikTok Ads
• Campaigns for hero SKUs, bundles, events, and retail halo pushes
• Creative briefings, transferring learnings back to the team
• Cross-channel budget management

2. CRM, Lifecycle & Retention

• Email, WhatsApp, and SMS flows (Klaviyo stack)
• End-to-end lifecycle journeys
• A/B testing retention automations
• Segmentation by behavior and lifecycle stage

3. Subscription & LTV

• Subscribe & Save default, funnel optimization
• Q2-critical: Subscription over 50 percent
• LTV modeling per cohort and channel
• Pricing and bundle tests

4. Creator Performance Bridge

• Influencer content in a performance context (codes, tracking, whitelisting)
• Sparring with Kathrin and Jona
• Scalable affiliate logic

What you bring

• 3+ years of performance marketing experience in D2C brands
• Hands-on experience with Meta, Google, TikTok Ads
• CRM/Retention: Klaviyo, Shopify, WhatsApp, or SMS stack
• Subscription mechanics, LTV/CAC, cohort logic
• AI-First Mindset
• Strong strategic thinking, hands-on approach
• Very good German, fluent English

What we offer

• Full ownership of the D2C stack from day 1
• Direct line to Nils (CMO) and Felix (COO)
• Office in Berlin, team offsites, short communication channels
• Attractive fixed salary plus performance component
• Tooling budget for performance and CRM stack

Mission

You will build DRYLL into a scalable channel on every relevant marketplace. Amazon, Galaxus, TikTok Shop, and Shop Apotheke will become reliable discovery, trust, and repeat layers for the brand under your leadership.

What you'll be responsible for

1. Amazon

• Finalizing images (7 slots: Hero, Lifestyle, Infographics)
• Optimizing texts (Title, Bullets, Backend Keywords, SEO)
• Creating A+ Content (Hero SKU + Flanker)
• Building the Brand Store
• Review strategy (Vine, follow-up flows)
• Activating Subscribe & Save

2. Galaxus (CH)

• Onboarding and contract
• Listings in DE, FR, IT

3. TikTok Shop

• Finalizing the shop (verification, payment, shipping)
• Creator and Affiliate program
• LIVE Shopping and Shoppable Videos
• Compliance for Health Claims (EU 1924/2006)

4. Shop Apotheke

• Onboarding and contract, applying for PZN (pharmaceutical central number)
• Creating and optimizing listings

Cross-channel

• Performance tracking per channel
• Forecasting in coordination with Demand Planning
• Margin management, pricing consistency with D2C and Retail
• Reporting in the DRYLL Dashboard

What you bring

• 2+ years of Amazon experience (Vendor or Seller Central)
• Practical knowledge of at least one other marketplace
• Listing craftsmanship (Title, Bullets, A+, Keywords)
• AI-First: LLMs, Helium 10, Jungle Scout
• Health Claims compliance
• Hands-on, self-reliant
• Excellent German, fluent English, FR/IT an advantage

What we offer

• Full channel ownership from day 1
• Direct access to Felix (COO) and Nils (CMO)
• Office in Berlin, team offsites
• Attractive fixed salary plus performance component
• Tooling budget for marketplace stack

Über DRYLL

DRYLL definiert die Kategorie Performance Hydration neu. Seit unserem Launch im Oktober 2025 haben wir einen Jump-Start in D2C und dem Handel hingelegt und sind bei dm, Rewe und verschiedensten Gym-Ketten und Studios gelistet. Das Tempo ist hoch und die Strukturen wachsen mit. Genau hier kommst du ins Spiel.

Deine Rolle

Als Marketing Operations Manager bist du die operative rechte Hand im Marketing. Du bringst Themen von der Idee in die Umsetzung, hältst Kampagnen und Kooperationen zusammen und sorgst dafür, dass nichts zwischen den Bereichen liegen bleibt. Bewusst generalistisch angelegt und nah an einem Founder Associate.

Deine Aufgaben

• Du planst und koordinierst unsere cross-mediale Marketing-Themen und hältst den Content-Fluss am Laufen
• Du steuerst Kampagnen von der Idee bis zum Go-Live und führst Timings, Assets und Verantwortlichkeiten zusammen
• Du betreust Kooperationen mit Retail-Partnern wie Rewe und dm, mit Brands, Gyms und Creatorn operativ
• Du arbeitest cross-funktional zwischen Marketing, D2C, Retail und Ops und packst da an, wo es gerade brennt

Dein Profil

• Du sitzt in Berlin oder ziehst dafür her
• Erfahrung in Marketing, Brand oder einer vergleichbaren Generalisten-Rolle, idealerweise in einem schnell wachsenden Startup
• Extrem strukturiert, du behältst auch bei vielen parallelen Themen den Überblick
• Hands-on Mentalität, du setzt um statt nur zu planen, und kommunizierst klar
• Gespür für Social, Content und Markenkommunikation
• Leidenschaft für Sport und Fitness und idealerweise Erfahrung im D2C und/oder Retail-Business einer Consumer Brand

Was wir bieten

• Eine breite Schlüsselrolle mit direktem Draht zu den Gründern
• Einblick in alle Marketing- und Wachstumsthemen einer Marke mit echtem Momentum
• Viel Verantwortung und Gestaltungsspielraum ab Tag 1
• Ein starkes Team und kurze Wege in Berlin

Mission

Du produzierst den täglichen Content-Output, der DRYLL sichtbar hält. Du adaptierst Assets, planst Posts, pflegst SEO-Volumen und unterstützt das Influencer-Outreach.

Was du verantwortest

1. Daily Content Production

• Adaption von Hero-Assets in Format-Varianten (Stories, Reels, Posts, Banner)
• Asset-Resizes für Performance-Kampagnen, Marketplaces, Email
• Caption-Drafts auf Basis der DRYLL-Brand-Tonality

2. SEO-Content-Volumen

• Blog-Artikel-Drafts
• Keyword-Recherche und SEO-Optimierung
• Internal-Linking und Metadata

3. Scheduling & Pflege

• Content-Kalender pflegen, Cross-Platform-Scheduling
• Pflege Influencer-CRM, Outreach-Templates und Tracking-Sheet

4. Influencer-Backup

• Operative Unterstützung bei Outreach und Coordination
• Sample-Sendungen vorbereiten

Was du mitbringst

• Studium parallel (Marketing, Kommunikation, Medien, Design)
• Adobe-Basics oder Figma-Skills
• Social-Native (Reels, TikTok)
• AI-First Mindset
• Sehr gutes Deutsch, gutes Englisch

Was wir bieten

• Volle Einblicke in eine Brand, die gerade abhebt
• Direkter Draht zu Lukas (CCO) und Jona (Community)
• Office in Berlin, Team-Offsites
• Faire Werkstudenten-Vergütung über Standard
• Tooling-Zugang (Adobe, Figma, AI-Stack)